Marseille will host a live Formula 1 street event in 2018 to promote the returning French Grand Prix.
The event will be similar to the one held in London earlier this year ahead of the British GP at Silverstone.
French GP organisers said the Marseille event will be a “big show” organised by Formula One Management.
France will return to the F1 calendar in 2018 after an absence of 10 years, racing at the Paul Ricard circuit for the first time since 1990.
“There will be a big show in Marseille, in the build-up to the race, like what was done in London this year before Silverstone,” French GP director Gilles Dufeigneux told Autosport.
“As far as the grand prix itself is concerned, there will be a fan zone like the one that’s been developed this year since the Spanish Grand Prix. It was very impressive at Silverstone and Spa.
“We were in Mexico last week, it was the same, the drivers will agree. It was very professional. The fan zones include simulators, tyre changing in the pits, waving the chequered flags and merchandising with a lot of F1-themed merchandise.
“The new promoters [Liberty Media] are giving it all they’ve got for F1 to become a lot more popular.”
Dufeigneux said the exact date of the show was yet to be determined but it is expected to take place “in the week of the grand prix”, which is scheduled for June 24.
“The goal is to have strong engagement in the Marseille metropolitan area,” Dufeigneux added.