McLaren lands new F1 sponsorship deal with Dell – F1

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McLaren has announced a partnership with American-based multinational computer company Dell Technologies for the 2018 Formula 1 season.

The long-term deal, revealed on Thursday, will include the manufacturer of PCs, computer servers and TVs supplying both hardware and software to the F1 team and its Applied Technologies division.

McLaren enters into a new engine supply deal with Renault for this season, after a torrid three-year partnership with Honda.

McLaren executive director Zak Brown said: “McLaren’s agreement with Dell Technologies expands beyond the traditional sponsorship model.

“We are like-minded organisations led by the key principles of technical innovation and human progress at the cutting-edge of data-driven technology.

“Formula 1 is a relentless environment, and partnering with Dell Technologies provides us with class-leading capabilities and support to drive invaluable efficiencies that will enable McLaren to perform at the highest possible level across our entire business operations.

“We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it.

“Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”

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